Viruly consulting


Viruly Consulting was founded in 1999 and has since undertaken numerous real estate research projects in South Africa and Africa more broadly. From the outset, our approach has been premised on effective property solutions with a multi-disciplinary perspectives. This is combined with an in-depth knowledge of market conditions and embedded research to produce quality research and data. 

Our consultancy services rely on extensive property expertise, complemented with specialised input by local voices, as and when required. We believe that this methodology ensures that our services are comprehensive and benchmarked at the highest possible level.

Viruly Consulting has, over the years, undertaken numerous feasibility studies across the African continent. Our research focuses on significant expertise located in African property markets and emerging spaces. We strive for imbedded, relevant knowledge, and the perspectives of our researchers who live and work in the markets that they research. This localised research is framed by rigorous and international market methodologies. Our service is, therefore, comprehensive and context-specific.


Professor François Viruly is a well known South African property economist and professor in Property Economics, Property Investment and Property Finance. He is a property economist with over twenty-five years of experience in the analysis of the South African Property market. At present, he lectures in Urban Economics, Property Development and Portfolio Management at the University of Cape Town in the School of Construction Economics and Management. 

François previously held the position of Chief Economist at the South African Chamber of Mines. He was the Head of Research at JHI Professional Services (valuations, research and legal services) and more recently Head of School of the School of Construction Economics and Management at Wits University. 

He is a Fellow of RICS (Royal Institution of Chartered Surveyors), past President and now the Executive Director of the African Real Estate Society and is the Acting Chair of the Ethics in Research Committee Faculty of Engineering and the Built Environment at the University of Cape Town. He is a non-executive director of the Accelerate Property Fund and also acts as an expert witness in property-related cases. 

Professor Viruly has undertaken extensive research into South African property cycles, the development of township commercial properties, and the application of Institutional Economics to the analysis of property markets in emerging countries. He engages with citizens, scholars and industry leaders increase the discourse and share knowledge related to property.

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Viruly Consulting (Pty) Limited is an SMME (Small Micro Medium Enterprise) that is 100% owned by François Viruly, who is also the director of the company. Viruly Consulting has a Level Four BBBEE rating.

With regard to issues of empowerment and equity, we have adopted the following multi-pronged strategy: 

François Viruly takes an active involvement in the transfer of knowledge and skills, and action this by lecturing and training. Currently, he lectures at the University of Cape Town. As a corollary to this, Viruly Consulting makes use of property students, where possible, in our projects in order to develop practical experience and knowledge. 

In terms of employment, Viruly Consulting intends to remain an SMME but is committed to mentoring young black graduates interested in the field.

Viruly Consulting takes the view that, where appropriate, clients are encouraged to include one of their employees on the project team. This co-sourcing approach enhances the client’s involvement in a project and ensures that knowledge of the project is transferred to one of the client’s employees.